Customer Cases/豆包工作

豆包工作电脑版 Google SEM获客

面向办公场景的 AI 桌面客户端，覆盖 PPT、文档、内容创作、翻译、表格分析以及 AI 生图与视频等效率需求。

Client

豆包工作

Industry

Region

港澳台

Year

2026

0.40US$

CPC

7.00US$

CPA

10KUS$

总花费

CASE STUDY

Project Review

意图分层

品牌词、具体功能词与办公场景词分开管理，避免泛 AI 流量稀释。

地区本地化

繁中广告语与关键词覆盖港澳台常用表达，并校准搜索词否定库。

落地一致性

广告承诺与落地页功能模块一一对应，缩短从需求到下载的决策路径。

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